My latest design project is to create a series of three PSAs that relate to our thesis focus. I immediately recalled PSAs that I thought were most effective and tried to determine in what ways they had made me remember their message. I concluded that many successful PSAs were very blunt in their language, using a dry humor to quickly and forcefully connect with their viewer. My series is titled, "Hire A Designer." I though of it as an ad campaign for AIGA in support of designers. The images I created for the 3 posters are all a "badly designed" object placed into a space that one might expect to see a "higher" level of design. The objects I chose are all real products that I found online. I included the tag line "Design surrounds us every minute of everyday. Let's make it good," because it is sort of a dry response to the classic what is "good" design argument. Also, the posters are meant to spark conversation between viewers as to whether the designs of the objects are in fact bad, and who can really make that call. After all, some one at some point thought they were good.
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